Podcast: Ep#111 Jon Smith Subs Emerging in Australia (ft. Michael Cooke, Director of Emerging Brands for Jon Smith Subs and UFG)


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Today on Eden Exchanges, we spoke to Michael Cooke, Director of Emerging Brands for Jon Smith Subs, part of United Franchise Group. Michael discusses the strategic plan to launch the brand in Australia this year, what they’re looking for in new franchisees coming on board, and what to expect from the brand that has been around for over 30 years.

Michael Cooke, Director of Emerging Brands for Jon Smith Subs and UFG

Discussion Points:

  • Background of Jon Smith Subs
    Started in the US over 30 years ago in West Palm Beach, Florida
  • Australian market
    Heading up development and launch of the brand in Australia
  • Fresh concept
    Never frozen products, fresh offerings and high quality
  • Consumer awareness 
    Have received huge amounts of enquirers for the brand
  • Growth strategy
    It’s about finding the right franchisee for the right location, launching their first store in 2019
  • Successful franchisees
    Background in food handling is a plus, but not a necessity
  • Training and support
    2 weeks training in West Palm Beach in Florida and 2 weeks training on site in Australia
  • Ready, set, go
    Get everything provided to them, store is fitted and consultations take place with franchisees to ensure success
  • Jon Smith
    Jon Smith started the brand over 30 years ago and is still a franchisee with multiple locations in Florida
  • How to get in touch
    The best way to enquire about a franchise and how to contact him

Useful links


About Jon Smith Subs

Jon Smith Subs has made a name for itself as the home of fresh ingredients and stuffed subs served right off the grill. With fully-customisable options, Jon Smith Subs gives exactly what customers want, placing us among the most successful sandwich shop franchises in the United States. We are now extremely excited about bringing this opportunity to Australia. Open a sandwich shop franchise with Jon Smith Subs to provide hungry customers with fresh, on-the-go, made-to-order sandwiches.
Our business model, marketing strategy, and operations best practices are already in place, making Jon Smith Subs a turnkey franchise opportunity.
Your investment in our brand includes our franchise fee, equipment, and other expenses. We will guide you through the whole process, so you aren’t alone when you open a sandwich shop franchise. Our experts will help you find a perfect location, secure financing options, plan your grand opening, and more. Invest in Jon Smith Subs to serve up delicious meals and make your dream of owning your own business come true.